Tag Archives: Advertising

The Big Book of Rants – Rich Siegel

Posted on June 5, 2017 by J D Jung

(Reviewed by Don Jung) Why is author Rich Siegel ranting? He relates his love/hate relationship with his life-long career in the advertising industry. This work of fiction based on real-life experience gives us an insider’s view of the industry. As … Continue reading →

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Round Seventeen & 1/2: The Names Have Been Changed to Protect the Inefficient – Rich Siegel

Posted on May 7, 2016 by J D Jung

(Reviewed by Don Jung) We’ve evolved from the mad men of the 1960’s and 70’s to the internet and  social media of the twenty-first century. However, one thing hasn’t changed. The advertising industry still tries to get you to buy products … Continue reading →

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