Tag Archives: Business

Benetton: A true story – Francesco della Barba

(Reviewed by JD Jung) Benetton: A True Story offers a fascinating journey through the history of one of the most iconic fashion brands of the 1980s. Written by Francesco della Barba, the Executive Vice-President of Benetton USA, this memoir provides … Continue reading

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Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys – Joe Coulombe with Patty Civalleri

(Reviewed by Don Jung) Becoming Trader Joe is a true story about a marketing genius who went against conventional mega grocery store chains to create his own style of branding, with a name with unusual food products. Joe Coulombe started … Continue reading

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Hits, Heathens, and Hippos: Stories from an Agent, Activist, and Adventurer – Marty Essen

(Reviewed by Don Jung) Marty Essen is an interesting personality who went from being in the music industry to becoming a political activist and then a travel writer/lecturer covering seven continents. This autobiography has a laid-back narrative that feels like … Continue reading

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Digital Body Language: How to Build Trust and Connection, No Matter the Distance – Erica Dhawan

(Reviewed by JD Jung) Have you ever read an email or text that you felt was curt or angry, only to discover that was not the intention of the sender? Worse, have you been the one who was accused of … Continue reading

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You Can Invest Like A Stock Market Pro: How to Use Simple and Powerful Strategies of the World’s Greatest Investors to Build Wealth- James Pattersenn Jr.

(Reviewed by JD Jung) “A good investment program is usually a boring one that allows an investor to sleep well at night…” Personal investor, James Pattersenn Jr. explains his steps to lucrative, “worry free” investing that beats market performance over … Continue reading

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Madame Alexandra’s Rule of Business…revisited

(Reviewed by JD Jung) Apparently businesses still forget what drives success.  Here’s a reminder… “…money brings the only worthwhile thing it can bring: freedom…it being only the medium of exchange between a man’s labor and his freedom. Labor is not … Continue reading

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Elegant Entrepreneur – Danielle Tate

(Reviewed by J.D. Jung) “Most big ideas stem from personal pain or frustration. Entrepreneurs are professional problem solvers. They have identified something in our daily lives that could be made better and look for solutions. …Entrepreneurs investigate viable solutions and … Continue reading

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses- Joe Pulizzi

(Reviewed by JD Jung) Do you have an idea for a great product or service but have limited funds, and don’t know how to attract customers? Joe Pulizzi , founder of Content Marketing Institute (CMI) and author of Content Inc. … Continue reading

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Madame Alexandra’s Rules of Business: The Enduring Principles of Business Success – Claude Roessiger

(Reviewed by JD Jung) “…money brings the only worthwhile thing it can bring: freedom…it being only the medium of exchange between a man’s labor and his freedom. Labor is not dishonorable, nor is the money which is only the comestible … Continue reading

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